Buyer Updates are a unique tool that can be employed to allow home buyers to stay up to date with the construction progress of their unit. Due to the fact that building timelines span the course of several months, it is important that every party involved is aware of the progress made in order to ensure buyer expectations are aligned with real time construction progress.
The most successful Buyer Update campaigns, which are created for each project, are delivered bi-monthly via email to each buyer and include detailed descriptions of the progress made as well as pictures to visually highlight the change. Through this means of communication, clients are able to not only watch the progression of their unit and note any changes in scheduling, but also direct questions to the Sales Team regarding each specific phase of construction. This transparency allows for greater communication, accuracy, and overall happier, more engaged clients.
This tool has proven to be a successful technique in limiting the liability of buyers onsite because they are less likely to investigate on their own when accurate, timely information is provided to answer their questions. They are also beneficial to the developer in that buyer frustration and confusion is mitigated thus providing a smoother process and a happy, informed buyer at the closing table.
redT Homes has been employing this tool for the past two years. It has been instrumental in facilitating successful, seamless closings, happy buyers, and appreciative brokers. Brokers have stated on numerous occasions that Buyer Updates have made their jobs much easier and enjoyable which has them returning to redT with new clients time and again.